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New Tech Archive

Technology desk lots of products

How Improving Product Understanding Can Boost Sales

Don’t sell what you can’t explain One of the major sales barriers for engineering and technology products is …
Amazon Echo New Tech in Kitchen

How Amazon Successfully Markets New Tech (And What You Can Learn From Them)

Amazon is without a doubt the most important and influential retailer in the western world. In 2015, it …
Elon musk has a product roadmap shouldn't you

Elon Musk has a product roadmap, shouldn’t you?

Why mapping out your journey increases your chances of success The entrepreneur, who founded PayPal and Tesla among …
Marketing Tech Products

Why New Technology Should Focus on a Niche Market

Especially at the Start! Do you have new technology that you want to put out to the market …

Wearables | Why Google got it wrong and Snapchat got it right

A few weeks ago, Snapchat announced that they were bringing out a new pair of video-equipped glasses called …
Connected home devices

Amazon Dash is Just the Start for the Connected Home

Amazon Dash arrived in the UK and people went crazy for it. In case you haven’t heard, it’s …

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Marketing for Innovation

Marketing techniques for new products and services.

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